But aren’t young people only interested in browsing Tumblr photos and reading sound bites on blogs? Isn’t our “I-get-the-idea” culture killing the spirit of plunging into the depths of a book? Steidl’s outlook is bright. He guest lectures five-six times a week at universities across the globe, and he sees a strong interest in theory of printed matter from the young. The problem to him, is that they have no practice.